Clarity,  Connection,  Support

How To Respond To An Apology

Do We Have To Accept An Apology?

Sometimes in life after a conflict we ache for an apology just so that we can feel ‘right’ and make the other person ‘wrong’. Other times we just want to know that they realise the pain they caused. 

Think about break ups, when you are searching for an apology for closure but then when you get it, it’s too little too late. 

As children alot of us were taught to say sorry, even when we didn’t mean it. And worse, the person who got told sorry was forced to accept that apology!

So what happens when you get the apology? 

Lets explore whether you would want to accept an apology, what that may mean and how to decide. 


Apologies, Meaning & Acceptance

Everyone makes things mean something different. Take love for example, what that means to me will look differently for my neighbour. 

That being said, what do we make apologies mean?

Here is my perspective. An apology is expressing a regret of action. Wishing you had not done whatever it is you did. 

Some apologies are completely out of selfishness, and some are due to empathy and growth. 

Your job is to determine the difference and then decide if you will accept the apology or not. And if you do, what does that now mean?

Accepting an apology does not mean you will then accept the past or future behavior. It simply means you accept that they have regret and ideally that they would then work to prevent doing it again. 

How To Decide

Truth be told, you will know instantly if you are connected with your intuition. This is something I teach so if you need support with that, book an appointment with me HERE.

The energy never lies. Notice your physical reaction. Replay the scene of you receiving the apology in your mind an pause it like a movie. Did you react physically? What were you thinking? What visions popped up?

Ask yourself these questions:

1) What is my payoff for accepting this apology? Would it make my life easier to accept? Is this about me being right? Does this give me power? 

2) What is my payoff for not accepting this apology? Is this a power play? Am I purposefully refusing them? Am I trying to hurt them? Go deeper with this one. 

3) Do they want something from me? Does this make it a convenience apology? 

4) Have they shown empathy? Or is it about them?

5) Do they take responsibility or are they making excuses? Have they placed any of the blame on you?

6) Do you want a relationship with this person? Can you trust them? Has this happened before?

7) What are you core values? What guides you? What would you future self say? Your mentor?

Once you answer these questions you will have a much clearer idea around what to do with this apology. If it is not sincere you would basically not accept the apology. If it was sincere and you were to accept it, you would then need to consider if you too owed an equal apology to that person and how you can take responsibility for your actions. 



Make no mistake, sometimes we are simply not sorry. We accept our behaviors and we either heal or we don’t. Either way, sometimes people don’t have regrets. This doesn’t make them good or bad, right or wrong. 

Personally, there is alot that I am not sorry for. I understand myself and I certainly would not repeat behaviors yet I justify myself and excuse myself. I forgive myself. In every sense of the word. I do forgiveness therapy, I use the full moon to forgive, I journal and I show myself kindness and compassion. I take action to grow and heal so that I can step up in integrity and not repeat reactive behaviors that may in the past hurt someone. 

Sometimes I am sorry. Very sorry. And again, I have to do forgiveness work, inner work and action to put measures in place to not repeat the behaviors. For example, yelling on a school morning which used to lead me into massive mum guilt. Spending frivolously and then hating on myself for being irresponsible. I can be sorry about these things and apologise to the people affected and take my own growth into my own hands and yet still not be sorry for other behaviors. 

For example, a hook up where I then ghost the guy. Maybe I could be sorry to that person, but I am not. I instead focus my attention on not treating any further guys that way and learn to communicate better. 

You do not have to be sorry to change and you do not have to accept apologies to forgive and heal. It ALL starts and ends with YOU and your willingness to do the inner work. 

Key Take Aways

My main points to summarise.

1 – Your intuition already knows.

2 – Apologies must be sincere and empathetic.

3 – Accepting an apology doesn’t mean you excuse the behavior.

4 – Forgiveness work and self growth is the catalyst for peace.

No matter what conflict or unresolved relations you have in your life forgiveness work and emotional intelligence will get you there. 

Boundaries, Values and Vision. 

Oh, and your number secret weapon? Your INTUTION!

Book an appointment if you need support through challenging relationships. 

– April B


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April (137)

Hi you guys, I'm April B
and that is my daughter, Addi.

Sup Party Peeps!

I am your intuitive  parenting coach.


Born and bred in New Zealand where I live with my daughter. A lover of all things spiritual, plants and a good dance. I don’t do surface level and I have the ability to go where no one else goes. I’m not for everyone, yet I may well be for you.

𝗜 work with parents to show them how to connect with their children and find new ways of parenting. 

My  main intention is to:
Teach you how to follow your intuition so that you can create happy relationships with your children, break negative relationship patterns and find happiness that you have never found before. 

“The world needs more people to stand up and stand for freedom, whilst being assertive and raising decent human beings. The struggle is real.”

About me. Well I’m 50 shades of  human and 100 shades of woowoo. I have a daughter at primary school who took me 4 years to conceive.

I’m almost divorced and proud of that. I’ve done the big house, big business, big talk, big car, big full of shit life thing.

Just saying, there is more to life than big, like how you USE it!

Find clarity in who you are, what you want and how to get started

I Work With People At All Stages

Business owners, mums, dads, creatives, light-workers and entrepreneurs. Some are completely overwhelmed and at the point of a break down and are looking to not feel so afraid. Some are having private panic attacks behind closed doors and are seeking human connection. Some are just plain overwhelmed and anxious looking for tips and tools to get organised. 

The criteria is that you are ready to start sorting out your life.

4 Month Subscription

During the program we work on

  • We will learn how to be assertive and why its important to value our time
  • Structure guidelines on home rituals, routines and values
  • Connect with each other and support each other through our challenges
  • Cleaning up our past messes
  • Put our dreams on paper and remember what things actually bring us joy
  • Do some live coaching around actual current events within the group
  • Find clarity on what you want in your life and what you do not want
  • Uncover some of the beleifs stopping you from getting what you want from life
  • Put together action steps to take you from stuck to unstuck
  • Figure out the  dynamics inside our homes so we can make things easier
  • Uncover your top 6 values that can guide you through life
  • Find ways to develop our intuition
  • Implement empathetic parenting practises 

What you recieve



Words received by other coaches and mentors I have worked with, been mentored by or held space for. 



addicted to success

You’re an action taker, you aren’t afraid to do the research or to speak up and ask questions. You’re witty, I love your humour I think its one of your super powers. 


Sarah kelt

rapid transformational therapy hypnotist

April really is committed to guiding her clients in a way that is supportive, but also firm, to ensure they get results or clarity around their issues.


chantelle williams

meditation teacher

You’re very very intuitive April, you are powerful. Your questions, your structure, the way you flow from it. Fantastic. You underestimate your power. Your absolute flow. You’re like the mama of the group, the salt of the earth. So thank you April, I appreciate you. 


emile steenveld

emotional intelligence coach

I think you are extremely powerful. I like how you think from both sides before you even give a response, like you look at it from differnt angles before you go ‘nope this is it’, which shows emotional intelligance. 


There are options available for you now, Click the apply button below to go straight through the quick application form, or book a free discovery call to have a chat. 

Alternatively, apply for one of the other programs I run. 


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